Josh Fritz

Working with How Far Company and Coach Brad has been a game-changer for both my athletic performance and my confidence. Coach Brad doesn’t rely on one-size-fits-all training plans. Every week is tailored to my progress, goals, and feedback. He continuously analyzes my workouts and makes thoughtful adjustments to ensure I’m always improving. Beyond the physical training, his belief in me as an athlete has helped me set bigger goals and truly believe I can reach them. I saw immediate results since my first race under his coaching, and the momentum has only continued to build since then.

John Wilson

Brad is the endurance coach for anyone, pro or amateur. His focus on the individual athlete and their needs has made huge improvements in my own performance. He’s taken me from barely running a half marathon (with achilles issues), to completing my first full marathon in under 5 hours. I’ve set bike PR’s consistently and my swim feels stronger than ever. What stands out to me since working with him is how personal his coaching is. He learns what you need and builds from there. If you want to get stronger and faster, no matter your level of experience, Brad is the coach for you.

Tyler Daniels

I have been coached by Brad for going on two years and it has been nothing short of eye opening. Making the leap to hire a coach is the first step, but he actually shows up to workouts and gives vital in person feedback that not many others offer. I went from wanting to try triathlon to achieving many top 3 overall finishes in the sprint and olympic distances. I earned the cat 5 road race championship in 2025, and am the current points leader of the Pro-Am category of a national EMTB series. He knows all three disciplines well and can work with whatever your goals may be. Also being a professional in the industry himself goes to show that his program simply works. Very thankful for his mentorship and friendship.

Wyatt Todd

Brad is a coaching Swiss Army knife. He is able to coach a variety of endurance sports at a high level while also competing as a professional triathlete. I’ve been working with Brad for over a year now, and he has taken my athleticism to the next level. He tailors my training plans, checks in before races and even attends them as a fan to cheer me on. Brad has become more than a coach, I also call him my friend.

Judd Herder

Brad has been my coach for a little over a year now, and I have nothing but great things to sat about him - both as a person and a coach. If you’re looking to take your performance to the next level, I highly recommend working with Brad. His coaching has helped me make significant progress, and I’m confident he can do the same for others. Under Brad, I have won local olympic and sprint triathlons in my age group and placed in the top 10 overall on many occasions.